Website privacy

Website and browser data

We use Google Analytics and Google Ads to understand how visitors use the website, measure whether an advertisement leads to a purchase, and improve advertising performance. For visitors in the United States, Google may use first-party cookies and similar identifiers to connect an advertising click with activity and purchases on this website.

This measurement may include pages viewed, website interactions, approximate location, browser and device information, referring or campaign information, advertising click identifiers, product information, purchase value, and a technical transaction identifier. We do not send names, email addresses, phone numbers, customer-facing order numbers, sign wording or design content, payment information, or shipping addresses to Google Analytics or Google Ads.

We configure these services for measurement, not personalized advertising. Actually Useful Prints does not enable Google Signals, ad personalization, remarketing audiences, enhanced conversions, Customer Match, or user-provided data collection. For visitors outside the United States, Analytics and advertising storage are denied; Google tags may still send limited cookieless measurement signals.

You can limit or delete cookies through your browser settings or use the Google Analytics opt-out browser add-on. Blocking measurement does not prevent you from browsing, designing a sign, or placing an order. Learn how Google processes Analytics data.

Cart contents are stored in your browser for checkout. They are sent to AUP only when the site refreshes price or availability or checkout begins.

Design text stays in your browser until checkout. Anyone with a shared design link can open and change the design, so do not include sensitive wording.

Orders and project inquiries

Stripe collects payment and shipping information. Actually Useful Prints stores the order details needed for fulfillment and customer support, including the approved configuration for a personalized sign.

Order-status lookup uses only your order number and checkout email. They are not added to the page URL, analytics, or browser storage, and private order details are not returned.

Project inquiries use the contact, project, and optional file information you provide. Do not submit payment data or other highly sensitive information. Netlify form submissions and uploads are deleted within 30 days. Records needed for an active project or order are retained separately.

Service providers, retention, and questions

We use service providers to host the website, process payments, deliver order messages, ship orders, and measure website use. They receive only the information needed for those services. AUP does not sell personal information.

Order and support records are retained as needed for fulfillment, customer service, accounting, fraud prevention, and legal obligations. Contact actuallyusefulprints@gmail.com with privacy questions or requests about your information.